Episode 42: A Recipe for Commercial Success – Ben Thomas, Penta Hotels

Date Published: March 4, 2021

Welcome back to the Unconstrained Conversations podcast! This week, IDeaS’ chief evangelist Klaus Kohlmayr speaks with Ben Thomas, chief commercial officer at Penta Hotels. Ben has a wealth of knowledge to share with hotel companies in the process of contemplating a move toward a commercial success framework. Topics discussed in this episode include: 

• Observations of hopeful recovery numbers 
• Long–term implications of seemingly small decisions 
• The value of taking a holistic approach to driving business value 
• The post-pandemic evolution of group business 
• Advice for future revenue leaders 

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