Berlin, 20 November 2024 – IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced it has more than doubled revenue in Germany year-on-year since 2023.
Driven by strategic partnerships, innovative technology solutions, and recent in-region recruitment, this growth underscores IDeaS’ commitment to DACH’s growing hospitality market.
During 2024 Germany’s hospitality sector has undergone a rapid recovery with hotel revenue projected to reach approximately US$18.48 billion – a 2.4% increase from the previous year. Largely driven by heightened demand for travel, both domestic and international, this surge has prompted hoteliers to adopt revenue management solutions in an effort to maximize occupancy and optimize profitability.
IDeaS’ robust network of partnerships with premier technology providers in the region has been instrumental in supporting its growth. The company will continue to expand these partnerships to further support hoteliers and enable seamless integration with existing hotel technology stacks.
The company’s record-breaking year that saw a revenue increase of 108%, can also be attributed to major client acquisitions, a series of regional hires, and the launch of innovative revenue management tools tailored to the German market.
Michael McCartan, area vice president, EMEA, IDeaS, said: “Last year, we launched a localisation plan to showcase our regional capabilities and emphasize our commitment to DACH. Despite being a U.S. company, we’ve invested significantly in expanding our team, enhancing local expertise, and providing additional support to our clients in Germany.
“Our exceptional growth in the region demonstrates our dedication to this market and the added value IDeaS consistently brings to the hospitality industry. This year, we expanded our sales team and tailored our solutions specifically for the local market. Our ongoing investment in the region highlights our confidence in the market’s potential, and we’re excited about the opportunities ahead.”
As part of its ongoing expansion, IDeaS recently appointed Jan Kolbe as Senior Sales Executive, enhancing the company’s presence in Germany. Kolbe joins a local team of professionals across operations, sales, solution engineering, project management, and training, bringing extensive experience in the hospitality industry, including previous roles at Expedia.
IDeaS G3 revenue management system has been supporting hoteliers and their revenue management strategies with insights that inform pricing decisions based on real-time demand and market trends. With automated recommendations and customizable dashboards, G3 helps hoteliers make quick, informed decisions to maximize revenue and improve operational efficiency.
Most recently, IDeaS introduced Elevate, a mobile-first revenue management solution specifically designed for small, independent German hotels. Elevate allows hoteliers to implement dynamic pricing without the need for PMS integration, enabling competitive and strategic pricing decisions with ease. With Elevate, small hotels can avoid the manual processes of rate tracking and focus on enhancing guest experience and profitability. This app-based tool is available on Apple, Android, and desktop platforms, providing easy accessibility for hoteliers.
To find out more about IDeaS revenue management solutions G3 RMS and Elevate, please visit www.www.ideasrms.cn.
